Solfácil
2023
Context
Solfácil is a Brazilian fintech that offers products and services related to solar energy systems. There was a newly launched marketplace, my role was to improve the end-to-end experience for users shop their solar kits online.
Problem
Users were facing difficult experience to purchase their solar kits online. This generated a high volume of tickets related to basic ecommerce actions like how to apply filters.
Contribuitions
Usability testing, UI design, user journey, benchmark, Hotjar surveys, task flows
Understanding how users filter solar kits.
The old filtering method
Insights through Hotjar and benchmarking
To better understand mental models for shopping solar kits online, I did a benchmark and organized the UI patterns that I found. On Hotjar, I watched some recordings of users looking for solar kits at Loja Solfácil, this made me better understand pain points patterns on filtering. Looking on incoming feedback trough Hotjar, it was full of negative feedbacks related to the filters, mainly regarding the component of power setting (KwP).
User testing
I designed some sketches based on these previous research and observations. After reaching a final version, it was necessary to test with our users to understand if this new format meets their needs or if it could have created a new pain point.
I have noticed that our users had difficulties with the previous format, which required dragging to reach the desired power (KwP), Via Hotjar recordings, users use the power input instead of dragging to the desired value.
“I like this new way of filtering, It’s easier to filter.” – Mirelle/GD Solar
Results
- Reduction on daily tickets related to basic usability features to CX
- Decrease in session time during the solar kit purchase journey
